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Trent Reznor Filmography
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Michael Trent Reznor (born May 17, 1965 in Mercer, Pennsylvania), better known as
Trent Reznor, is the creative force behind the band Nine Inch Nails. He released most of his work under his former record label, Nothing Records. In 2004, he stated he will have nothing more to do with the label. Until recently, he had lived in New Orleans, Louisiana.
TVT Records signed Trent Reznor, and in 1989 he released "Pretty Hate Machine", Nine Inch Nails' first album. Subsequent works include 1992's eight song EP "Broken", 1994's "The Downward Spiral" and 1999's "The Fragile". His latest album, "With Teeth", is expected to be released on 3 May 2005.
Reznor was the credited producer for Marilyn Manson's albums Portrait of an American Family (1994), Smells Like Children (1995), and Antichrist Superstar (1996), as well as the soundtrack for the film Natural Born Killers.
Reznor likes video games, most notably Doom by id Software, which he has said he played in the Nine Inch Nails tour bus after doing shows. He also created the soundtrack for id Software's hit Quake. (As a side-note, the NIN logo also appears on the nailgun ammo boxes in Quake)
Trent returned to work with id Software in 2003 as the sound engineer for video game Doom 3. However, due to "time, money, and bad management" he had to abandon this project, and his audio work did not make it into the game's release. The original audio files can be found on the internet, although they are not officially endorsed by Reznor or id software. Chris Vrenna, former drummer for Nine Inch Nails, produced the music for Doom 3 with his partner Clint Walsh.
During the five years between his albums The Downward Spiral (1994) and The Fragile (1999), Trent Reznor struggled with depression, writer's block, and the death of his grandmother. He has been reported to be suffering from bipolar disorder. It was reported that Reznor had considered committing suicide during this period. In a 1999 interview for Rolling Stone magazine, he said that "It just took me time to sit down and change my head and my life around. I had to slap myself in the face: 'If you want to kill yourself, do it, save everybody the fucking hassle. Or get your shit together.'"
Trent has collaborated with such artists as
Tori Amos, adding backing vocals to "Past the Mission" from Under the Pink. He has also worked with
David Bowie, Pigface, Marilyn Manson, The Neptunes, 1000 Homo DJs, and
Peter Gabriel.
A collaboration with Danny Lohner, Maynard James Keenan of Tool, and Atticus Ross of 12 Rounds known as Tapeworm was in production for almost ten years, but an update on the official Nine Inch Nails website has declared that the project has been terminated. The only known performance of any Tapeworm material was of Keenan's other band, A Perfect Circle performing the song "Vacant" on tour in 2001. "Vacant" appears on A Perfect Circle's third album eMOTIVe, reworked and retitled "Passive".
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Non-NIN albums that Trent Reznor has also appeared on >>
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Consider this:
A viral online video phenomenon won a Grand Prix at the Cannes International Advertising Festival that was usually reserved for only the best in traditional TV advertising.
A cyber campaign about a supposedly dying medium?yes, ironically, television?won another Grand Prix.
And a groundbreaking Japanese online effort for a clothing retailer won the most coveted creative prize of all, the Titanium Grand Prix, and had everyone gushing about the unlimited future of interactive branding.
Whatever you call it?online, interactive, viral, 360, or cyber?a new advertising paradigm has finally come of age after years of empty hype and broken promises.
"TV used to be the sun and all other mediums were merely satellites around it," said David Lubars, chief creative officer at BBDO New York, which was named the agency of the year. But this year's festival represented the first true global validation of the power of interactive work, he added.
"TV is still the only place where you can get 70 million eyeballs on an ad," Lubars said, "but now, if your message is engaging enough, you can get people to voluntarily spend 10, 20, 30 minutes, totally engaged with a brand."
Take the Titanium Grand Prix, which went to the 4-year-old production boutique Projector Tokyo for the breadth, depth, and refreshing level of consumer engagement of its work for the Uniqlo clothing retailer.
Projector's creative director, Koichiro Tanaka, said the challenge was to create a relevant, portable experience. The result combines user-generated media and the Uniqlo website with a nonstop fusion of dance, sound, and viral video. It's available via product catalogs, screensavers, ringtone downloads, and customizable T-shirts. There isn't a single 30-second TV spot to be found.
(The fun starts here.)
Other notable interactive Grand Prix winners include 42 Entertainment's "Year Zero" viral campaign for Trent Reznor and a new Nine Inch Nails album, as well as T.A.G. and McCann Worldgroup's imaginative "Believe" campaign for Halo 3.
But the Uniqlo work was seen as a seminal, barrier-breaking moment. While the Nine Inch Nails and Xbox work benefited from an already rabid audience eager to glean clues about a favorite artist or game, Uniqlo managed to be compelling and immersive in the relatively unsexy business of clothing retailing. With retailers, expectations are low and websites often offer little more than online catalogs.
Entertainment and social-responsibility advertisers have had interactive hits, but Uniqlo is among the first to show that an interactive effort can be breathtakingly creative, engaging, viral?and, most importantly, still increase sales.
"The industry is always talking about viral," said Titanium jury panelist Jean-Remy von Matt, founder and member of the board. "The Uniqlo work is viral-branded utility. It's so simple, smart, and beautiful. All over the world people have it on their desktops, giving them a brand presence in countries where their products don't even exist."
Mark Tutssel, chief creative officer of Leo Burnett Worldwide and jury judge of the Titanium and Integrated Lions, said that more than the film award, the Titanium Grand Prix has become the most prestigious honor in the industry.
"It's a glimpse into the future of what we do," Tutssel said. It is, he added, "the most prestigious [award] and the new standard for what everyone should work for."
The compelling nature of interactivity was also apparent in the august Film Lion Grand Prix for the best TV ad. Fallon London won for its "Gorilla" short, which it created for Cadbury Dairy Milk, a British chocolate bar.
Originally intended for the British market only, the film, which features a gorilla playing a drum solo while listening to the Phil Collins song In the Air Tonight, spread virally on the internet. Even better, it generated thousands of consumer-produced remixes. Total views on viral-video platforms by fully engaged audience members: close to 10 million.
The fact that the Film Lion went to a viral-video hit that became interactive, and that many awarded campaigns crossed or defied categorization, says much about the transitional state of the industry and gives Cannes Festival leaders something to ponder for next year's awards.
But, because Cannes is one of the few for-profit advertising-awards shows and the cost of entering work is more than $1,000 (there were 28,000 entries this year), don't expect fewer categories or awards at the 2009 festival. Just more award-winning work that transcends traditional labels.
More coverage of the Cannes International Advertising Festival and advertising in general can be found here on Portfolio.com.
Published: Wed, 25 Jun 2008 16:45:00 GMT - Source: Wired.Com - Read the article
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